Warner Premiere was the direct-to-video label of Warner Home Video, itself the home video unit of Warner Bros. division of Time Warner.
In 2006, Warner Home Video announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be follow-ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner was the prequel The Dukes of Hazzard: The Beginning. Their second title release was a sequel to the 1999 hit horror film House on Haunted Hill, titled Return to House on Haunted Hill. In addition to live-action output, the label was used for several direct-to-video animated movies from Warner's corporate siblings DC Comics and Warner Bros. Animation.
The label released Get Smart's Bruce and Lloyd: Out of Control, a spin-off of the 2008 film Get Smart, on DVD and Blu-ray July 1, 2008. The film follows the adventures of the two tech experts from the first film, played by Masi Oka and Nate Torrence, respectively. It was written by the two writers of the previous film.
On July 29, 2008, Warner Premiere released Lost Boys: The Tribe, a sequel to the 1987 horror film The Lost Boys, on DVD and Blu-ray. Corey Feldman reprised his role of vampire hunter Edgar Frog; Corey Haim appeared in a cameo.
In September 2008, Warner Premiere released the direct to DVD sequel of Hilary Duff's hit film A Cinderella Story, Another Cinderella Story, starring Selena Gomez.
After the 2009 Sundance Film Festival, Warner announced through Warner Premiere that the movie Spring Breakdown would be released straight-to-DVD on April 9 according to Home Media Magazine.
A sub-label of Warner Premiere was Raw Feed, which released horror/thriller films, and Warner Premiere Digital, involving original Internet projects.
On August 13, 2012, amid growing economic uncertainty and a huge slump on the DVD market, Warner Bros. announced that it had shut down Warner Premiere after 6 years of activity. However, titles continued to be published under the Warner Premiere label until 2013.