Warner Communications Inc. was an American media conglomerate company, which was established in February 1972 when Kinney National Company spun off its non-entertainment assets due to a financial scandal over its parking operations[1] (as National Kinney Corporation) and changed its name.
History[]
On February 10, 1972, Kinney Services, Inc. was incorporated and renamed as Warner Communications, Inc. Former Kinney assets including Warner Bros. Pictures, Warner Music Group, DC Comics and Mad magazine were entered to this company. Warner made (and later lost) considerable profits with Atari, Inc., which it owned from 1976 to 1984.
In 1979, Warner formed a joint venture with credit card company American Express, Warner-Amex Satellite Entertainment, which owned such cable channels as MTV, Nickelodeon]], and The Movie Channel. Warner bought out American Express's half in 1984, and sold the venture a year later to Viacom, which renamed it MTV Networks.
In 1982, Warner purchased Popular Library from CBS Publications.[2]
In the mid to late 1980s Warner began to face financial difficulties. Taking advantage of Warner’s financial situation Time Inc. announced plans to merge with Warner Communications in March. Just under two months before the merger was publicly announced, Warner purchased Lorimar-Telepictures. In early 1990, the combined companies were named Time Warner.
Logo[]
The Warner Communications name was still credited on releases from Elektra Records and its sister labels until 2004. The Warner Music Group continues to use the "Big W" logo, designed by Saul Bass in 1972, even after being spun off by Time Warner.
Warner's 1972–1984 logo was used as a character in Tiny Toon Adventures, along with the classic WB shield from the cartoons, as residents along with Gogo and the other Wackyland residents. Warner also reused its 1972–1984 title featuring the Saul Bass logo for the 2012 films Magic Mike and Argo, and the 2016 film The Nice Guys, updating the byline to reflect the studio as "A Time Warner Company".
References[]
- ↑ "List of corporate scandals". Financial Analyses (4 October 2011). Retrieved on 30 August 2015.
- ↑ "Copyrights of Golden-Age Comics". Retrieved on 20 September 2011.
See also[]
- Kinney National Company
- Kinney Parking Company
- National Kinney Corporation
- Warner Bros.-Seven Arts
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