The Warner Bros. logo is the production logo appearing at the beginning of films released by Warner Bros. and their various production divisions.
The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and set against a backdrop of clouds.
|Warner Brothers (1923-1925)|
|Warner Brothers Pictures (1925–1929)|
|Warner Bros. Pictures, Inc. (1929–1936)|
|Warner Bros. Pictures, Inc. (1935–1937)|
|Warner Bros. Pictures, Inc. (1937–1948)|
|Warner Bros. Pictures, Inc. (1948–1967)|
|Warner Bros.-Seven Arts (1967–1970)|
|Warner Bros., Inc. A Kinney National Company (1970–1972)|
|Warner Bros. (1972–1973)|
|Warner Bros. (1973–1984)|
|Warner Bros. Pictures (1984–1998)|
|Warner Bros. Pictures (1998–2019)|
A image of the Warner Bros. studios is seen in gold tint where it "ripples" before revealing to be reflected on the side of the shield as it zooms out against the same sky of clouds. "A TIME WARNER ENTERTAINMENT COMPANY" fades in underneath. This logo was animated by Intralink Film Graphic Design.
For the logo's first year, to celebrate 75 years of Warner Bros., the shield zooms out to a more further position, "75" and "YEARS" appear from behind the shield and move away to surround it. "Entertaining The World" fades in underneath followed by the Time Warner Entertainment byline in white and in a different typeface. Also, the background is slightly enhanced, and the shield has slightly different lighting. There is also a rare variant for this logo's first year, where the banner only reads "WARNER BROS." instead of "WARNER BROS. PICTURES".
From 2001 to 2003, the byline changed to "An AOL Time Warner Company". Then from 2003 until 2018, it was changed to "A TimeWarner Company" (though for a short time in 2003, it had the prototype byline) and from 2018, it has "A WarnerMedia Company".
Starting with Dolphin Tale, the logo was redone with the shield being sleeker, the banner being shinier, the byline being changed from gold to orange-yellow, and the enhancing the animation of the shield being revealing.
Against the classic backdrop of clouds, the WB is posed with the banner reading "FAMILY ENTERTAINMENT". The byline "A TIME WARNER ENTERTAINMENT COMPANY" fades in under the logo and Bugs Bunny dressed in a tuxedo steps to the left from under the shield, does a Vanna White-like pose, and puts his hand on the banner as he leans, brandishes a carrot and takes a bite on it as the banner shines.
Nearly the same as the 1998 Warner Bros. Pictures logo, the only differences are that the shield banner reads "FAMILY ENTERTAINMENT" instead of "WARNER BROS. PICTURES", and Bugs steps to the left from under the shield, doing the same pose and animation from the previous logo. The byline fades in below.
During Warner Bros.' 75th Anniversary, the logo uses the "75 YEARS" variant from the Warner Bros. Pictures logo, but the differences are the background being darker, the shield along with the text is darkened to a brown-gold color and the animation of Bugs Bunny is added. This was only seen on Quest for Camelot, A Rat's Tale, Dennis the Menace Strikes Again! and the trailer for The King and I.
Until 2001, "A TIME WARNER ENTERTAINMENT COMPANY" byline is used before it is replaced by "An AOL Time Warner Company" and then in 2004 "A Time Warner Company". Other times from 2003 until 2008, the logo is byline-less.
The WB shield without the banner zooms through the red Looney Tunes rings as the banner fades in over the shield reading "FEATURE ANIMATION". The shield then stops in its place as "A TIME WARNER ENTERTAINMENT COMPANY" byline fades in, then the rings fade out one-by-one when the WB shield turns dark and fade out.
On the pan-and-scan version of the film, the logo has an open-matte version.
This was only seen on The Iron Giant since the film was originally going to use the Family Entertainment logo, but director Brad Bird was against this, and the custom variant of the logo was used in the film.