The Warner Bros. logo is the production logo appearing at the beginning of films released by Warner Bros. and their various production divisions.
The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and set against a backdrop of clouds.
Starting in 1998, a recognizable CGI logo was introduced: It had the Warner Bros. studios reflected on the side of the shield before it reveals itself and zooms out. For the logo's first year, to celebrate 75 years of Warner Bros., it had "75 Years" sliding out from behind the shield and "Entertaining the World" appearing underneath the shield.
|Warner Brothers Pictures (1923–1929)|
|Warner Bros. Pictures (1929–1936)|
Against the classic backdrop of clouds, the WB is posed with the banner reading "FAMILY ENTERTAINMENT". The byline "A TIME WARNER ENTERTAINMENT COMPANY" fades in under the logo and Bugs Bunny dressed in a tuxedo steps to the left from under the shield, does a Vanna White-like pose, and puts his hand on the banner as he leans, brandishes a carrot and takes a bite on it as the banner shines.
Nearly the same as the 1998 Warner Bros. Pictures logo, the only differences are that the shield banner reads "FAMILY ENTERTAINMENT" instead of "WARNER BROS. PICTURES", and Bugs steps to the left from under the shield, doing the same pose and animation from the previous logo. The byline fades in below. Until 2001, "A TIME WARNER ENTERTAINMENT COMPANY" byline is used before it is replaced by "An AOL Time Warner Company" and then in 2004 "A Time Warner Company". Other times from 2003 until 2008, the logo is byline-less.
The WB shield without the banner zooms through the red Looney Tunes rings as the banner fades in over the shield reading "FEATURE ANIMATION". The shield then stops in its place as "A TIME WARNER ENTERTAINMENT COMPANY" byline fades in, then the rings fade out one-by-one when the WB shield turns dark and fade out.
On the pan-and-scan version of the film, the logo has an open-matte version.
This was only seen on The Iron Giant since the film was originally going to use the Family Entertainment logo, but director Brad Bird was against this, and the custom variant of the logo was used in the film.