The Warner Bros. logo is the production logo appearing at the beginning of films released by Warner Bros. and their various production divisions.
The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and set against a backdrop of clouds.
|Warner Brothers (1923-1925)|
|Warner Brothers Pictures (1925–1929)|
On a black background, a large, bizarrely shaped shield is seen, with a very wide top. The top part of the shield shows a picture of the Warner Brothers studio in Burbank CA, the bottom having a squashed, stylized "WB". "A WARNER BROTHERS" is above the shield (with "WARNER BROTHERS" in an arc around the shield, ala the first Columbia logo), with "CLASSIC of the SCREEN" below. Starting in 1926 or so, it changed to "PRODUCTION".
|Warner Bros. Pictures, Inc. (1929–1936)|
The words "WARNER BROS. PICTURES, Inc." appear, and below that "& THE VITAPHONE CORP." appears in a much smaller font, with the "VITAPHONE" using "electric" style letters. Below that is a very small WB shield (using the stylized WB seen in logo 1), and in script, "Present". Behind it there is the drawing of a flag, "waving" so it looks like it is in three sections. On the first one, "WARNER BROS." appears, followed by the electric-letter "VITAPHONE" logo and on section 3, "PICTURES".
|Warner Bros. Pictures, Inc. (1934–1937)|
Over a cumulonimbus cloud setting, a superimposed WB Shield design zooms in to the screen. The words "WARNER BROS. PICTURES, Inc. Present" appear over the shield.
For the prototype version, the shield is shaped extremely bizarrely.
|Warner Bros. Pictures, Inc. (1937–1948)|
Inside a shield, a more realistic version of the stylized "WB" as seen in the previous logo appears. Over the shield is a banner that reads "WARNER BROS. PICTURES, INC." Below the logo is the word "Presents" in script.
|Warner Bros. Pictures, Inc. (1948–1967)|
Same as the previous logo, only the design has been cleaned up a bit. The border of the shield, banner, text, and "WB" are now colored gold, and the inside of the shield is now blue. The banner phrase is now changed to "WARNER BROS. PICTURES" and is now gold. "Presents", in the same font as the previous logo, usually appears below. Also, the background is now a cloud skyline. For the later years, this logo was usually superimposed onto the titles of Warner features of this period.
On 3D films and some 2D films that were originally planned to be made in 3D, the WB shield looks more three-dimensional. It was also used for logo plastering on older films for re-releases.
|Warner Bros.-Seven Arts (1967–1970)|
Just a superimposed, stylized shield which can be white, yellow or red. The shield features a combination of a "W" and a "7", representing Warner Bros.-Seven Arts. The "W7" is often drawn on-screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "WARNER BROS.-SEVEN ARTS" is seen. The word "Presents" usually appears under the shield.
|Warner Bros., Inc. A Kinney National Company (1970–1972)|
Over a blue screen is an abstract shield in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, with the Kinney byline inside. The word "PRESENTS" appears underneath the logo.
|Warner Bros. (1972–1973)|
Just the standard gold WB shield logo but without the banner, posed on a blue background with "A WARNER COMMUNICATIONS COMPANY" underneath. "Presents", in script, may appear below.
|Warner Bros. (1973–1984)|
Aganist a black background, a red abstract "W" consisting of two slanted elongated circles and a shorter elongated circle zooms in towards us. Around halfway through, the words "WARNER BROS" (in the Warner Communications custom typeface) appear below it. The red logo overtakes the screen as a smaller white "W" zooms in. It stops at the middle of the screen and a black square field, whose corners have been rounded and softened, fades in around the logo. "A WARNER COMMUNICATIONS COMPANY" in the same font used for "WARNER BROS" fades in below. Most of the time, "PRESENTS" fades in below after that.
|Warner Bros. Pictures (1984–2001)|
Against the backdrop of clouds is the gold WB shield (both are in their same styles from the 1948 logo) with a gold banner around it with the words "WARNER BROS. PICTURES". Below it is a byline that reads "A WARNER COMMUNICATIONS COMPANY".
From 1990 until 1992, the byline reads "A TIME WARNER COMPANY", and from 1992 until 1998, the byline reads "A TIME WARNER ENTERTAINMENT COMPANY".
On scope films, the backdrop of clouds is entirely different.
The 1984 logo appears, as with all post-1999 Eastwood movies.
|Warner Bros. Pictures (1998–2020)|
A image of the Warner Bros. studios is seen in gold tint where it "ripples" before revealing to be reflected on the side of the shield as it zooms out against the same sky of clouds. "A TIME WARNER ENTERTAINMENT COMPANY" fades in underneath. This logo was animated by Intralink Film Graphic Design.
For the logo's first year, to celebrate 75 years of Warner Bros., the shield zooms out to a more further position, "75" and "YEARS" appear from behind the shield and move away to surround it. "Entertaining The World" fades in underneath followed by the Time Warner Entertainment byline in white and in a different typeface. Also, the background is slightly enhanced, and the shield has a slightly different lighting. There is also a rare variant for this logo's first year, where the banner only reads "WARNER BROS." instead of "WARNER BROS. PICTURES".
From 2001 to 2003, the byline changed to "An AOL Time Warner Company". Then from 2003 until 2018, it was changed to "A TimeWarner Company" (though for a short time in 2003 until early 2004, it had the prototype byline) and from 2018, it has "A WarnerMedia Company".
Starting with Dolphin Tale, the logo was redone with the shield being sleeker, the banner being shinier, the byline being changed from gold to orange-yellow, and the animation of the shield being revealed is enhanced.
|The shield is apricot and is surrounded by vines and plants. The latter has the lighter concept.|
|The logo is white on a black background. It then morphs and shrinks to become a circle.|
|The shield from The Young Philadelphians is in a red color. Also, the logo is seen drawing by itself and the TimeWarner byline fades in below. Then, a red rectangle takes it off and creates the RatPac Entertainment logo.|
|The WB shield is inside a blue rounded rectangle with "PRESENTS" in a red rounded rectangle, amongst other colorful rounded rectangles.|
|The bannerless WB shield is on a red-orange sign, and the words "WARNER BROS. PICTURES", in a cartoon-ish font, are on a bright red sign, with the word "Presents" in a red script font below.|
|The shield is put on a black background and is in black & white.|
|The opening logos are tinted brown, and the typical Warner Bros. logo is instead an intentionally chintzy 50s style logo. Also, the byline is in the ITC Garamond font.|
|At the beginning of the former (After the opening song segment), we get a brief 2-D animated segment where a cartoon Big Bird finds an air pump and a balloon. He inflates the balloon and it turns out to be a "W", which pops off and flies into the sky, where it morphs into the "W" in the "WB" shield as the rest of the shield forms around it. While this happens, Big Bird announces that "Sesame Street is brought to you today by the letters W and B." At the end of the former, the closing in-credit logo is yellow. This also appears on the latter title, with John Williams' Superman theme playing over it.|
|The logo turns crudely drawn, with wiggling clouds. The byline & clouds dissipate as an evil-looking animated pink bunny, who wears a red-white striped helicopter cap (like the one seen in the following movie) and has the picture of a No Rhino sign on his body, opens the shield from inside. He laughs, and then we zoom into his mouth, seeing the opening title zoom in toward us, transitioning to the opening.|
|The Warner Bros. logo with byline appears as animated on a granite background. We zoom up to the logo, the shield opens like a door, and out comes a cartoon Madonna, who closes the shield and poses sexy for the camera. The logo goes up and she moves down to make way for the opening credits.|
|Instead of the normal shield logo, a replica of the classic 1936-1964 WB "circles" cartoon logo comes up, with its text and minus the shield ("PICTURES, INC." is removed in favor of "A TIME WARNER COMPANY"). The shield then zooms up with Bugs Bunny riding it, and the text fades out. Daffy Duck then comes on screen, angrily pushes him off the shield ("50 years of you hogging the spotlight is ENOUGH!"), and tries to ride it... well, it doesn't work as good for him :) They also have another Looney Tunes-style ending, with Porky doing the usual "That's all Folks!" ending before Daffy, like before, complains of Porky hogging (no pun intended) the spotlight, saying "60 years of hogging the end title is enough". Daffy tries to say the end line, but like before, is stopped when the shield with Chuck Jones' credit comes out, hitting him in the face. He gets back up and weakly says "Fade out."|
|The Warner Bros. Pictures logo was used in the space during the theatrical trailers of Space Jam.|
|The shield appears from the clouds.|
|A little flying saucer flies around the shield.|
|The shield appears from the smoke during the trailers of The Matrix.|
|Before the logo is even faded completely, the background turns black while the shield turns into the 1984 shield, and water starts to appear on the shield.|
|This and the following Village Roadshow logo aren't animated. Also, they are put on a black background, and the logos are in the same light blue color scheme as the first five minutes of the movie. The font in this logo differs, as well.|
|In Blood Work, the Warner Bros. logo is the 1984 logo with "An AOL Time Warner Company" on the bottom. This logo is also used in Gods and Generals.|
|The music is off sync with the logo. After the music is over, the shield explodes into a fireball, transitioning into the opening title sequence.|
|The shield & text is covered with snow and ice. Also, the cloud background is tinted in nighttime red.
For the trailers and TV spots, the cloud background is tinted in daytime blue.
|After the logo is formed, everything except the shield fades to a a grainy light blue background where the shield becomes pixelated before it zooms out, revealing to be one of the computer icons in the computer home screen (with one of them being the American Online icon, which is a coincidence because Time Warner would merge with AOL in 2001). The logo has the music replaced with computer sounds, such as a photocopier and scanner, which were deliberately made to sync up to the logo's animation.|
|The logo is tinted in green and the graphics altered so they look "computerish".|
|The logo comes up looking like an amoeba with tentacles.|
|The logo is slightly dimmed compared to the normal version.|
|The shield appears high in the clouds as the camera zooms through it.|
|Just the normal logo with the prototype byline but everything but the shield fades out and we see the shield zooming out on the red rings that immediately make you think "Looney Tunes." The title appears on the rings. Over this variation is the classic instrumental composition of "What's Up, Doc?"|
|The shield is icy on a black background and is still or "frozen".|
|The WB logo is in stone and a mock version of the theme "As Time Goes By" is heard during the first six seconds.|
|The WB shield appears like a machine, then opens to space.|
|The shield is in silver on a cloudy sky background.|
|The shield is a tan color, and is set on a bubbly beer background. Also, the logo fades as soon as the shield stops moving.|
|The logo starts as normal, then the shield is revealed to be in outer space, and the blue inside is replaced with green energy.|
|The logo takes in the underwater background, with bubble effects.|
|The logo starts off aqua blue and when it zooms out, the logo is aqua blue underwater and half of it is wedged in a rock. The company's name can still be seen. The byline is also aqua blue. The camera zooms past the logo and transitions to the DC logo.|
Against the classic backdrop of clouds, the WB shield is posed with the banner reading "FAMILY ENTERTAINMENT" instead of "WARNER BROS. PICTURES". The byline "A TIME WARNER ENTERTAINMENT COMPANY" fades in under the logo and Bugs Bunny dressed in a tuxedo steps to the left from under the shield, does a Vanna White-like pose, and puts his hand on the banner as he leans, brandishes a carrot and takes a bite on it as the banner shines.
There is also a variant on some movies such as Dennis the Menace, Free Willy, The Nutcracker, Thumbelina and A Troll in Central Park, where the shield has no banner at first, then Bugs leans over and places a hoop-like wordless banner on the shield and spins it around. Then the byline fades in and the ribbon stops, revealing the inscribed words above. Also, the shield is a bit smaller.
Nearly the same as the 1998-2020 Warner Bros. Pictures logo, the only differences are that the shield banner reads "FAMILY ENTERTAINMENT" instead of "WARNER BROS. PICTURES", and Bugs steps to the left from under the shield, doing the same pose and animation from the previous logo. The byline fades in below.
During Warner Bros.' 75th Anniversary, the logo uses the "75 YEARS" variant from the Warner Bros. Pictures logo, but the differences are the background being darker, the shield along with the text is darkened to a brown-gold color and the animation of Bugs Bunny is added. This was only seen on Quest for Camelot, A Rat's Tale, Dennis the Menace Strikes Again! and the trailer for The King and I.
Until 2001, "A TIME WARNER ENTERTAINMENT COMPANY" byline is used before it is replaced by "An AOL Time Warner Company" and then in 2004 "A Time Warner Company". Other times from 2003 until 2008, the logo is byline-less.
The WB shield without the banner zooms through the red Looney Tunes rings as the banner fades in over the shield reading "FEATURE ANIMATION". The shield then stops in its place as "A TIME WARNER ENTERTAINMENT COMPANY" byline fades in, then the rings fade out one-by-one when the WB shield turns dark and fade out.
On the pan-and-scan version of the film, the logo has an open-matte version.
On a crew reel as well as the Brad Bird voice over on a trailer, a prototype version of the logo is used.
This was only seen on The Iron Giant since the film was originally going to use the Family Entertainment logo, but director Brad Bird was against this, and the custom variant of the logo was used in the film.
|The WB shield was animated as if it zoomed up close to the audience.|
Appearances in various productions
|The Warner Bros. Shield logo makes a cameo appearance in the abandoned World of the Future Fair during Batman chasing the Joker in Batman: Mask of the Phantasm.|