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Recreational Enterprises

Warner Bros. Recreational Enterprises, later renamed Warner Bros. International Recreation Enterprises was the recreational division of Warner Bros..[1] It is responsible for the construction of Warner Bros. Movie World, former Warner Bros. park Warner Bros. Movie World Germany, as well as Parque Warner Madrid.[2][3]

History

Having a strong working relationship together Village Roadshow executive Graham Burke[4], and Terry Semel from Warner Bros. came up with the idea for a theme park on the Gold Coast. Already under employment with Warner Bros. the executives went to veteran theme park designer C. V. Wood with their idea. Once on board Wood was made the President of the newly created Warner Bros. Recreational Enterprises[5][6] to over see the design and construction of the new park.

Nicholas Winslow, an adviser under Wood, became President[7] following the death of Wood in 1992, only a year after the opening of the flagship park Warner Bros. Movie World. With expansion as an overall goal, Winslow began scouting for locations for a second park. Originally looking at Rugby, Warwickshire England[8] as a possibility, which due to time constants was unable to come to fruition. Instead the location of the former Bavaria Film Park in Bottrop-Kirchhellen, Germany was selected for it's high population, it's convenient site access and the incentives given by the German government. The company went on to invested $250 million into the demolition of the old park and construction Warner Bros. Movie World Germany.[9]

By the time Parque Warner Madrid was in development, TimeWarner decided they wanted to get out of all of their fixed asset businesses, i.e. their theme parks as well as their Warner Bros. Studio Store's. By 1999 Warner Bros. had shut down Warner Bros. Recreational Enterprises, which only two years prior had been renamed Warner Bros. International Recreational Enterprises. Six Flags went on to complete the construction of Parque Warner Madrid and operate it. Until 2004 when they sold their shares of the park to TimeWarner. Although formally being sold off to Six Flags in 1999, the company still existed in some facet clear by the fact that when Stephen Ross left Warner Bros. in 2017 he left his position as Executive Vice President of Warner Bros. Recreational Enterprises.[10]

Warner Resorts

Warner Bros. Movie World

Main article: Warner Bros. Movie World

A joint effort between Warner Bros. Recreational Enterprises and Village Roadshow Theme Parks,[11] a concept for a theme park began forming in 1989. Warner Bros. Movie World was envisioned by C. V. Wood and opened on June 3, 1991 in Gold Coast, Queensland, Australia. The park opened as a salute to the entertainment industry, allowing guests the opportunity to become part of the movie to re-enact scenes. The park also offered a learning opportunity to showcase the behind the scenes hard work that goes into making a blockbuster film. In 2006 TimeWarner sold their stock in the park to Village Roadshow Theme Parks relinquishing ownership of the park.

Warner Bros. Movie World Germany

Main article: Warner Bros. Movie World Germany

Formerly being a non-profitable theme park, Warner Bros. purchased the land that was Bavaria Film Park in 1994 and began construction on Warner Bros. Movie World Germany. With a star-studded grand opening celebration June 29, 1996, the park formally opened to the public the following day.[12] In 1999 TimeWarner sold the park to Six Flags who continued to license the Warner Brothers brand until selling the park to Palamon Capital Partners who then re-branded the park.

Parque Warner Madrid

Main article: Parque Warner Madrid

Opening April 5, 2002, as Warner Bros. Movie World Madrid was a joint venture between Warner Bros. Recreational Enterprises and Six Flags. Although only owning 5% of the park Six Flags still operated it. The parks majority shareholder being the community of Madrid with 40%. In 2004, Six Flags would sell all their European parks to StarParks except Warner Bros. Movie World Madrid which was sold to TimeWarner. At the end of the 2004 season the park was renamed Warner Bros. Park. It was then renamed again in 2006 to Parque Warner Madrid. The park saw expansion in 2014 with the opening of a new water park dubbed Parque Warner Beach.[13]

References

  1. http://academic.regis.edu/jgschwin/210lecoutline.20.htm
  2. https://www.nationallibertyalliance.org/files/docs/DocumentsEssays/Media%20Ownership%20chart.pdf
  3. (28 September 2005) Converging Media, Diverging Politics: A Political Economy of News Media in the United States and Canada. Lexington Books, page 352. ISBN 978-0739113066. 
  4. http://villageroadshow.com.au/investors/board-of-directors#/
  5. http://www.tcm.com/tcmdb/person/53331%7C83866/Joanne-Dru/
  6. "Warner Bros. Movie World : Our History". (3 June 2004).
  7. https://static1.squarespace.com/static/53ea8164e4b02f0226b7ac69/t/58446743ff7c507cc21ea736/1480877891862/Nick+Winslow.pdf
  8. https://www.independent.co.uk/news/hollywood-heads-for-hillingdon-1318871.html
  9. Mitrasinovic, Miodrag (5 December 2016). "Total Landscape, Theme Parks, Public Space".. Routledge.
  10. https://www.bloomberg.com/research/stocks/people/person.asp?personId=1201935&privcapId=121509
  11. "MOVIE FIRM HAS BRIGHT PROSPECTS", The Sun-Herald (Sydney, Australia) (15 September 1991). 
  12. "Movie Park Germany (Bottrop, North Rhine-Westphalia, Germany)". rcdb.com.
  13. "Parque Warner Beach". Park World Magazine: 54–56. August 2014.
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