The network made its debut after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and September 17, 2006. The CW's first two nights of programming – on September 18 and 19, 2006 – consisted of reruns and launch-related specials. The CW marked its formal launch date on September 20, 2006, with a two-hour season premiere of America's Next Top Model. The network's programming lineup is intended to appeal to people ranging in age from 18 to 34-years-old. The network currently runs programming six days a week: Monday through Fridays in the afternoon and in primetime, along with a Saturday morning E/I programming block produced by Litton Entertainment called One Magnificent Morning.
The CW is also available in Canada on cable, satellite and IPTV providers through stations owned-and-operated by CBS Corporation and affiliates that are located within proximity to the Canada–United States border (whose broadcasts of CW shows are subject to simultaneous substitution laws, if a Canadian network holds broadcast rights), and through three affiliates owned by the Tribune Company that are classified in that country as superstations – including the local feed of Chicago affiliate WGN-TV.