Paramount Network is an American pay television channel owned by the Viacom Media Networks division of Viacom.
The channel was originally founded by a partnership between radio station WSM and Westinghouse Broadcasting as The Nashville Network (TNN) and began broadcasting March 7, 1983. It initially featured programming catering towards the culture of the Southern United States, including country music, variety shows, outdoors programming, and motor racing coverage (such as NASCAR). TNN was purchased by the Gaylord Entertainment Company in 1983. After Gaylord bought CMT in 1991, TNN's music programming was shifted to CMT, leaving TNN to focus on entertainment and lifestyle programming. In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by Viacom in 1999.
Under Viacom ownership, TNN began phasing out its existing, country-influenced programming, in favor of more off-network series, films, and sports entertainment programming targeted to a wider audience. It was renamed The National Network in September 2000, coinciding with the premiere of WWF Raw on the channel. At this point, Viacom described TNN as being a general entertainment service, albeit one appealing to Middle America. In August 2003, TNN relaunched as Spike TV, which targeted a young adult male audience. In June 2006, Spike rebranded with a more explicit focus on the action genre. In 2010, Spike began to shift its programming towards a wider demographic reach with an increased focus on reality series. This culminated with a final rebrand in 2015 to emphasize gender-balanced series such as Lip Sync Battle and a return to original scripted programming.
On January 18, 2018, Spike relaunched as Paramount Network and relocated its headquarters to the Paramount Pictures studio lot in Los Angeles, California, aiming to align it with its namesake film studio (which previously lent its name to a proposed re-branding of the now-defunct broadcast television network UPN). The network has been positioned by Viacom as a general "flagship" outlet for original scripted series, competing with other "premium" basic cable networks such as AMC and FX. As of February 2015 (when it was still known as Spike), approximately 93.4 million households in the United States (80% of those with television) receive Paramount Network.