Sections of the Rankin/Bass library are now in the hands of other companies. General Electric's Tomorrow Entertainment acquired the original Videocraft International in 1971. The pre-1974 library, including the "classic four" Christmas specials, remained under the ownership of GE. In 1988, Lorne Michaels' production company Broadway Video acquired the rights to the 1960–1973 Rankin/Bass television material from GE. In 1996, Golden Books Family Entertainment acquired Broadway Video's family entertainment library and was later folded into Classic Media in 2001. In 2012, DreamWorks Animation bought the studio, and renamed it DreamWorks Classics.
Videocraft International's theatrical feature film library, except Willy McBean and his Magic Machine, is now owned by French film production and distribution company StudioCanal, a subsidiary of Vivendi. Willy McBean and his Magic Machine was retained by GE and Broadway Video, and is also owned by Universal Pictures on behalf of DreamWorks Classics.
In 1978, Telepictures acquired all of the post-1973 Rankin/Bass library except The Last Unicorn and Santa, Baby!. This library is now owned by Warner Bros., through the studio's 1989 acquisition of Lorimar-Telepictures.
Since 1999, The Last Unicorn has been under the ownership of a British company, ITV Studios Global Entertainment, as the successor to ITC Entertainment, via Carlton Communications, who acquired the rights from Polygram Entertainment.
The Jackson 5ive is now distributed by CBS Television Distribution due to being the successor to Worldvision Enterprises. Ancillary rights are owned by DreamWorks Classics.