Bob’s (Fluminense pronunciation: [ˈbɔβ(i)ʃ], Brazilian pronunciation: [ˈbɔps], Lusitanian pronunciation: [ˈbɔβ(ɨ)ʃ]) is the first Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Robert Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro.
Falkenburg (also known as “Bob”) was the first person to introduce the fast-food concept in Brazil. The first store in Rio, introduced for the first time in the country hot dogs, hamburgers, milkshakes, and sundaes.
In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).